American Blow Dry by Wella

 
Going to the bar has a new meaning. Blow-dry bars are attracting customers to salons across the United States and now also in Europe. Following this growing demand, Wella is establishing a network to offer this special service.
 
It’s more than just drying the hair and adding a little swing to it. Stylists can completely refresh a hairstyle without even touching scissors or using color.
 

If you don’t want to alter your haircut but want to look fabulously styled for a while, this quick fix can do the trick. It’s amazing what styling products, special brushes, and warm air can do!
 

Hollywood Glam

 
Look like a million dollars with long, freshly blown-out hair. This long cut has enough layers to keep the weight low and allow for exciting movement. Extra volume at the roots adds a sophisticated and all-American drama, making you look like the star of your own soap opera.
 
The top was blow-dried over a round brush, away from the head, to achieve a soft lift. Smaller round brushes can be used to create opulent curls and waves that frame her face and cascade far below her shoulders.
 

Manhattan Sleek

 
To look this polished and flawless, a blow dryer is essential. Pamper yourself and let your stylist bring out the true beauty of your long hair by gently blow-drying it until it shines like a diamond and falls like the most exquisite silk.
 
Her simple cut, with its uninterrupted length and gorgeous long fringe, is ideal for this process. The bangs are given extra volume and curve, creating lines of light and shadow just above her eyes.
 

Playful Twirls

 
The secret to a good blow-dry is using the right amount of hot air to shape the hair and cold air to make it last and fix the new shape. Her long hair is neatly parted just a little off-center and has a sleek section on top before it begins to twist and turn into this playful shape.
 
The casual appeal of the loose corkscrew curls is emphasized by the open ends and the sunny summer blonde. The cheerful color has fine highlights and is a bit darker at the roots for a natural look.
 
Hair: Wella